What ‘Femininity’ Means in 2022 | Celebrities Define ‘Femininity’

Femininity isn’t a bad word — it’s just a misunderstood one.

Some brands shy away from what could be conceived as ultra-feminine marketing (here’s looking at you, green M&M who no longer wears high heels) while others lean too heavily into archaic and gender conforming stereotypes around femininity (pink! Hot pink!). And society still tries to equate all things feminine to frivolity or a female’s physicality.

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