Refersion’s Premium Publisher Program creates a seamless channel for ecommerce brands to reach and convert new audiences.
Refersion, a leading performance marketing platform, announced the launch of Refersion’s VIP Publisher Program, a first of its kind ecommerce monetization channel for influencer and affiliate marketing programs. In 2020, affiliate marketing spending topped $ 6 billion in the US alone. Today’s consumers are increasingly more demanding and more challenging to convert, which paved the way for affiliate marketing as an alternative, ROI-friendly advertising method. Refersion’s VIP Publisher Program solves for the limitations of paid media returns, helps ecommerce brands reach new audiences, and bolsters the ROI of affiliate marketing programs.
Refersion’s hand-curated network of 30+ premium publishers is designed to produce high quality content, connect with wide audiences, and drive the most conversions for ecommerce brands. “Our goal with Refersion’s Premium Publisher Program highlights how we cultivate long term publisher relationships and drive both brand growth and meaningful revenue for ecommerce brands,” said Regina Fischedick, Head of Publisher Partnerships at Refersion. “Enterprise brands that work with Refersion’s premium publishers generate an annual average of nearly $ 2 million in new revenue, proving the value behind Refersion’s Premium Publisher Program.”
Marketing Technology News: Wolters Kluwer names Dave Guarino VP Global Communications
Publishers in the Refersion Premium Publisher Program build direct relationships with ecommerce brands and achieve higher commissions than traditional influencer and affiliate networks. The relationship allows publishers to find new brands and promote exciting and innovative products to their audience, who get matched with brands that are relevant to publisher content and resonate with your audience. “Partnering with Refersion was one of the fastest and easiest ways to help us get access to new ecommerce brands in the US market. Refersion has been a great contributor for us with a highly engaged and active team ”, said Benjamin Boucher, digidip Head of Sales. “We value Refersion as a responsive partner in the ecommerce marketing industry with an excellent account management team.”
Ecommerce brands in the Refersion’s VIP Publisher Program accelerate affiliate-generated revenue with premium publishers by reaching new audiences. The strategic partnerships forged on the Refersion affiliate marketing platform help brands promote products to relevant audiences that are more likely to convert. With paid media acquisition facing headwinds and lack of targeting due to privacy issues, Refersion’s VIP Publisher Program helps brands scale a high-ROI sales channel with top performing affiliate programs achieving 5x ROAS. Exposing products to larger audiences and partnering with premium publishers with proven performance allows for more predictable affiliate-generated revenue.
Marketing Technology News: MarTech Interview with Link Walls, VP of Digital Marketing Strategy at ChannelAdvisor