Nielsen Expands Smart TV Data Deal with VIZIO’s Inscape for Local and National TV Viewership

“At Nielsen, we have a commitment to the industry to continue to innovate and improve for the future. This agreement with one of the premier Smart TV manufacturers, for both national and local measurement, further validates our commitment,” he said. Peter Bradbury, Chief Commercial Officer, Nielsen. “Having millions of devices covered by ACR is incredible for our audience measurement, and when these big data sets are verified and enhanced by real human behavior, which only Nielsen can do, this represents the future of media measurement.”

“As viewing trends shift and audiences fragment across different services, Inscape has been at the forefront of powering products that are better for the consumer experience and bringing greater transparency and scale to the measurement sector,” he said. Mike O’Donnell, Chief Revenue and Engagement Officer at VIZIO. “We’re excited to work with Nielsen and for the inclusion of our opted-in viewing data in Nielsen’s services as we continue to help the entire TV marketplace evolve.”

VIZIO’s Inscape data captures viewing data from millions of connected TV devices (including cable box, set top box, DVR, etc.) and streaming environments. ACR data provides scale, granularity and timely insights, enabling greater understanding of what is being watched in millions of US households by measuring content on TV glass, regardless of source.

Nielsen’s panels will be used to validate what is missing in big data sets, including complete representation, over-the-air inclusion, validation of diverse representation, understanding when the TV is on or off, and persons-level measurement. Nielsen will be launching big data into its national TV measurement beginning in September, a major step towards the launch of Nielsen ONE, the upcoming single, deduplicated solution for cross-media measurement.

About Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences — now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at or and connect with us on social media.

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

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SOURCE Nielsen


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